I’m not very concerned about websites providing me with “personalized” content. They own the site, and unless they’re doing something illegal, they have the right to run their site as they see fit within the limitations of the law. If I don’t like what I get/see on a site, I can always leave.
Regarding news: I watch OTA TV broadcasts, or I listen to my radio (ABC or CBS news on TV, and one of two or three classic rock radio stations near me, or a regional PBS radio station like Michigan Radio (which I can listen live online during high/intense periods of solar/storm activity), or my local PBS radio broadcast station, WGTE.
Regarding shopping: I never “Go shopping” simply for something to do. When I shop, I’m looking for a specific type of item, e.g., a TV for my bedroom, or a new video adapter for my computer, etc. I can’t shop in brick-N-mortar establishments any more, due to physical limitations, so I usually start “shopping” with a series of Internet searches, using a variety of search terms/strings. I peruse the results of each search until I find candidates for purchase, tweaking my search until I get the results I want. Next, I research each candidate to determine which one will best meet my desired criteria. This process usually takes me a few months, but by the time I’m ready to choose a candidate for purchase, I usually know quite a bit about the item I’ve selected, and I’ve decided where I’ll make my purchase. I avoid mysterious, unknown websites. Typically, I end up purchasing my candidate item from known online stores like Amazon, Best Buy, J. C. Penney, etc. Because of how I shop, personalized content has little effect since I have already decided which specific item I intent to purchase. If I’ve already viewed the item I’m going to purchase, it’s only because I was checking the site earlier for price. If for any reason I’m not shown the specific item I’m looking for, I look elsewhere.
To put it succinctly, I tend to ignore whether what I get on the Internet is “personalized” for me, or not. I search for what I want, and if my search doesn’t give me the results I’m looking for, I tweak my search terms until it does. If “personalization” improves my search results, then I’m all for it, otherwise I ignore it.
Ernie