And massive corporates too… more like “corpse-orates”…
and it’s sometimes even worse in big corporates - “Oh no! Panic! Crisis!”
Let’s hire a management consultancy firm like PWC or KPMG to help manage the crisis - and a PR / marketing company to brand the name of the solution (branding the solution is more important than the solution) with a fancy-schmancy logo, including some spiel about traditional owners and acknowledging diversity et cetera, and “sell” the branded solution (which doesn’t exist yet)…