Hey Ute, good question. To say “they are not really interested in me as an individual”, is somehow correct. The same way, the individual is nothing worth to those, who want to make money out of them. Did you read Permanent Record from E. Snowden? I can hardly strongly recommend it, btw.
The Problem shows up really bright and clear when it comes to the cambridge analytica incidents. The individual suffers later from decisions made in the democratic process when they truly based on fake facts and impulse-triggering ads. As the documentary shows, when masses being “controlled” this way, some individuals could not - I dunno… live? - their rights, to fall their decision on facts and true problems (e.g. the false focus on immigrants, which wouldn’t have been a problem at all - from a macroeconomic perspective.) To use such Tools, like CA did (and the tools MOSTLY use metadata), they needed the permission of the authorities, because this tools was classified as weapons. And they did successfully manipulate people with them. So probably I would answer, that it’s not about their individual right alone, it affects us all.
So offtopic: but imagine the analyzes google or even Facebook are able to run. In Googles Case we are talking about the ability to combine all the metadata from Streetview, Youtube, CDN Calls, Stores, Geo-Services, more than hundret billions worldwide searchqueries a day, and all the billion websites, that includes Google Services. I mean, that’s power! They are able to completely surveil the online life of single indivduals, of groups, they have all information every Secret Service, every Government and Company in the world would get wet pants, if they could access it. And Google gives paid (or forced) access to “some” of the data, named to advertisers, governments, agencys and anyone who is willing to pay for it, or for “having a real exciting online experience, while browsing our sites”. They access the tools of google already, as the washington posts wrotes.
So what do this mean for me, as I know it’s not (only) about my cleartext messages, I write my mum everyday? Because everyone is using such evil services, I’m forced to find alternative services, like e.g. selfhosted ICAL Calendars, or LineageOS for my Handy, or reconstruct your selfhosted Webpages and trow off all evil Software. And try to bring my (in my case) little community to services which serves the user, and not Services who praise freedom in forefront and act with hidden agendas behind your back. “We have to be nomads of the internet in future” (I read this anywhere, I can’t remember, its not my phrase! ;)) Straying from one App to another! I would add - Don’t feel comfortable with a service and don’t trust free services. Thanks for reading.